• Content Creation
  • London

Website WeAreGrip

Motorsport Digital, Branding & Social

About your role

In your full-time role as a Social Media Manager for a Formula 1 driver, you will be primarily responsible for creating engaging content and building a dedicated fanbase for a top-tier athlete.

You will be responsible for all parts of their Social Media, through strategy, to creation and publishing; with the goal of ensuring everything that’s crafted fits their own individual tone of voice.

Your role will focus on a variety of tasks, such as keeping their audience engaged race to race, to promoting relevant partnerships or merchandise in an authentic way, to distilling their weekend into a punchy or emotive caption. You will help shape the positive narrative around them and constantly look for opportunities to grow and differentiate their identity in a sea of other drivers.

We’re a small team, so it’s essential that you’re self-motivated and you have the passion and determination to continually grow and evolve your skill set. You will often have the opportunity to work on wider campaigns that exist beyond social and whilst having the responsibility for your own driver, you will also work collaboratively across other projects within wearegrip.

About us

We are wearegrip, a London based creative agency who work with some of the most exciting drivers in F1. Our goal is to build some of the most distinctive personal brands in sport which capture the attention of fans, teams and partners around the world.

Working hand-in-hand with each driver we create and manage all aspects of their personal brand across social media, branding, marketing, merchandise, content creation, digital and more.

When you join wearegrip, you’ll be working at the heart of our multi-skilled fast paced start-up and immediately have the opportunity to begin shaping your future within our highly motivated and passionate team.

About you

  • You live in the United Kingdom and have the right to live and work in the UK.
  • You are based in London and can commute to East London at least three times a week.
  • You have a minimum of 3 years experience in a similar agency or team-based social media role.
  • You have experience working on high-profile social media accounts with an audience of 100,000+
  • You have a huge passion for motorsport and specifically Formula 1.
  • You have in-depth knowledge of the best practices and emerging trends across the main social media networks (Instagram, Twitter/X, Youtube, TikTok & Facebook)
  • You have excellent English copywriting skills and you’re as comfortable writing engaging longer form content as you are writing short 240 character tweets.
  • You have the ability to write, think and create in a variety of tones of voice.
  • You can commit to working a minimum of 20 weekends across the 2024 F1 Calendar, with days off in the week for any weekends worked.
  • You have a creative mind that continually looks to find new ways to be unique in the ever changing world of social media.
  • You have the ability to work individually or collaboratively to create engaging social content.

Your responsibilities (but not limited to)

  • Planning, creating and publishing of social media content for a Formula 1 driver.
  • Proactive Community Management and Fan Engagement across all platforms.
  • Partner campaign activation across required social channels.
  • Reactive social media across Grand Prix weekends.
  • Regular updates with the extended team on community sentiment and channel performance.
  • Planning and posting merchandise campaigns to promote new drops and maximise sales.
  • Monitoring of motorsport news and social media trends along with reporting these to the extended team.
  • Bringing to life a driver’s tone of voice across a variety of platforms.
  • Writing longer form copy for supporting assets, digital etc.
  • Capturing and creating phone-style content for social channels when required.
  • Briefing and liaising with designers, photographers & videographers to create any necessary content.
  • Ability to think of and develop ideas away from social media.

Your skills

  • Basic knowledge of Adobe Creative Cloud software.
  • Competent understanding of social analytic software (Sprout or similar).
  • Well-organised and efficient, with a willingness to learn and adapt in a fast paced environment.
  • Fantastic project management skills and the ability to manage your own workload.
  • Excellent written and verbal communication skills.
  • Strong attention to detail.

Not essential but always a bonus

  • Previous experience of social media management in sport or motorsport.
  • Previous copywriting experience.
  • Good understanding of emerging platforms, such as Threads.
  • Entrepreneurial attitude with the desire to grow wearegrip.

Your benefits

  • Flexible working hours and work from home days whenever necessary.
  • Competitive salary based on experience.
  • 20 days annual leave plus one week shutdown period over Christmas.
  • Days in lieu when required to work a Grand Prix weekend.
  • Fully paid day off for your birthday.
  • Apple Macbook and phone with full Adobe Creative Cloud suite and required software.
  • Budget for personal skills training and development.

How to apply

If you’re liking the sound of this role and can’t wait to get started, open your email and put together:

  1. A brief overview of why you’re great for this role and ready to take a next step in your career.
  2. Some attachments or links showcasing your previous experience.
  3. Your CV

Then email it all to join@wearegrip.com

To apply for this job please visit wearegrip.com.