F1 Commercial & Marketing Jobs
Build the Brand Behind the Speed
F1 doesn’t just run on engines. It runs on exposure.
Behind every roaring lap time are the people who turn speed into stories, data into deals, and fans into lifelong followers.
The commercial and marketing teams keep the sport alive – they fund it, promote it, and make it global.
If you’ve ever looked at an F1 Team and thought, “I might build the car, but I could help the world care about it”, this is where your journey begins.
The Commercial Engine of Formula 1
It takes more than 1000 engineers to make a car race – and a world-class commercial crew to keep it on track.
They’re the ones securing sponsors, shaping partnerships, managing campaigns, and keeping the brand consistent from the garage to the grid.
There are many routes into this area of the industry. For instance you could start working for a marketing department for a general automotive manufacturer or perhaps a motorsport PR agency. This form of prior experience is highly regarded when it comes to working within an F1 Team.
Key Roles in F1 Commercial & Marketing
Sponsorship Manager:
The rainmakers of F1. They negotiate multi-million pound partnerships that keep the Team racing. Expect back-to-back meetings, hospitality suites, and storytelling that turns laps into logos.
Brand Specialist:
Guards the Team’s identity – every post, partnership and pitch must sound, look and feel like F1 perfection.
Content Creator:
From trackside TikTok’s to behind-the-scenes mini-docs, creators capture the emotion, drama and humanity of the paddock.
Digital Marketing Executive:
Manages online campaigns, SEO, analytics and fan engagement. Turns clicks into community.
Partnership Executive:
Nurtures relationships with sponsors and partners, ensuring both sides get maximum value from every deal.
Communications Manager:
Handles press, crisis comms and public image – the person journalists call first and fans hear last.
What You’ll Need to Succeed
The best F1 Marketers blend creativity with commercial sharpness. Let’s check out the core skills and why they matter:
Communication
You’ll pitch to global brands and juggle fast-moving projects
Commercial Awareness
F1 is business at 300km/h – understand value or get overtaken
Adaptability
Race weekends rarely go to plan; campaigns are no different
Attention to Detail
Every pixel and phrase must align with the brand
Passion for Motorsport
This isn’t just a job – it’s your entry ticket to the paddock
Study & Pathways
There’s no single academic route into F1 marketing, but understanding people, media and business is key.
- At school, subjects like Business Studies, Media, English, Maths and Graphic Design build strong foundations.
- At college/sixth form, look for subjects like Media Studies, Business Studies, Maths, English, Psychology, IT and Languages.
- At University level, look for Marketing, Management, Digital Media or Sports Business degrees.
- Apprenticeships and entry-level agency roles can be just as powerful – many F1 Marketers start outside motorsport and transfer their experience in.
Disclaimer – the information contained in this page is not intended to be a replacement for professional careers advice – always consult your Careers Advisor before making any decisions.
Live F1 Commercial & Marketing Jobs
Next Steps
Join our two free Motorsport Career Challenges. With two to choose from and more on the way, you can sharpen your skills and receive a digital Certificate of Completion at the end.
- Motorsport Career Accelerator Challenge – 14 days, delivered via email, free of charge
- Motorsport Mindset Challenge – 14 days, delivered via email, free of charge
Download our step-by-step guide to getting started in a Motorsport career.