Motorsport Networking & Personal Branding Masterclass

It’s Not Just What You Know – It’s Who Knows You

Online self study course – learn at your own pace, in your own time

£29 – 63 lessons, learning activities & PDF’s

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Breaking Into Motorsport Starts With Who Knows Your Name

Motorsport is competitive – but opportunities aren’t just found on job boards.

The truth?

Many roles are filled before they’re ever advertised.
Teams look for candidates they already know, trust, and respect.

So how do you become that person?

You don’t need insider connections. You don’t need years of experience.
What you do need is a strategy that gets you seen, remembered, and respected in the industry.

That’s exactly what this Masterclass gives you.

Strategic Approach

“I really appreciated how the course provides a structured and strategic approach to networking and career-building in motorsport. Unlike generic career advice, it is tailored specifically for this highly competitive industry, offering actionable insights that align with real-world opportunities.”

Strong Personal Brand

“What stood out the most to me was the emphasis on creating a strong personal brand and leveraging content creation as a tool for visibility. The lessons on strategy, engagement, and building meaningful connections were particularly valuable, helping me refine my approach to networking in a way that feels authentic and goal-oriented.”

Extremely Useful

“I found it very insightful for someone who doesn’t know where to start when wanting to get into the F1 industry. The tips were all extremely useful and I enjoyed the engaging tasks as they pushed me out of my comfort zone and to think ahead of what I really want.” – J.D

Strategic Approach

“This course provides a structured and strategic approach to networking and career-building in motorsport. It goes beyond generic advice, offering actionable insights tailored to this highly competitive industry. The focus on personal branding, engagement, and meaningful connections is invaluable. The reflection-based approach keeps it dynamic, helping participants refine their strategy continuously. A must for anyone serious about making an impact in motorsport!”

Detailed Insights

“The Motorsport Networking & Branding Mastery has given me detailed insights on how to put myself out there – useful for students who want to pursue a career in the motorsports industry!”

Insightful!

“Excellet! Extrememly insightful and helpful to how to grow your personal brand and help you get in the door for a job in the motorsport industry” – J.D

Who Is This Course For?

Students & graduates

looking to make industry connections before they apply

Motorsport job seekers

who want to stand out in a crowded industry

Career changers

who want to get noticed fast

Anyone who’s ever felt ignored

overlooked, or invisible in motorsport

Let's Get You Started

What You’ll Learn From This

Step by Step Roadmap

The Insider’s Guide to Making Connections

Build genuine relationships with industry professionals

Learn Which Platforms Are Best

Depending on your requirements, which messaging to use for each, and at what times

Avoiding Common Mistakes That Sabotage Your Efforts

Learn the pitfalls to avoid for consistent success

Master The Art of Networking

Without the awkwardness or overwhelm

The Building Blocks of a Memorable Personal Brand

Make sure you speak volumes about you

Crafting Winning Stand Out LinkedIn Messages

Write messages that make them want to hit “Reply”

This isn’t just about meeting people – it’s about becoming the name they remember

Learn with Formula Careers

Course Summary

This course equips you with essential tools to help you enter the motorsport industry.

From networking strategies to personal branding, you’ll gain the confidence and skills needed to stand out and make meaningful connections in one of the most competitive industries in the world.

  • 63 lessons, learning activities and pdf’s to study online, in your own time, and at your own pace.

  • Dedicated Support: Access to a community platform for group support and course discussion.

  • Step-by-Step: Clear, actionable guidance at every stage, so you’ll never feel stuck.

  • Fictional examples and learning activities designed to help you absorb and apply the course content effectively.
  • AI audio version at the start of each lesson if you prefer to learn in this way. (video coming in a future update)
  • Regular course updates: The motorsport industry changes fast so our course is updated regularly.
  • A Certificate of Completion to boost your CV and LinkedIn profile once the course is complete.

Are You Ready to Take the Next Step?

Every year, thousands of people apply for motorsport jobs, but only a fraction ever break in.
The ones who break in do something differently.

It’s not just about qualifications. It’s about making sure the right people know your name.

Get access to the Motorsport Networking & Personal Branding Masterclass for just £29.

Immediate access. No fluff. Just the exact steps to get noticed in motorsport.

Motorsport isn’t waiting. Why should you?

Let's Go!
Introduction Module
  • Copyright
  • About The Author
  • Welcome & Disclaimer

Module 1: From Invisible to Unmissable, Defining Your Brand
  • Lesson 1: What Is Personal Branding and Why It Matters in Motorsport
  • Lesson 1: Learning Activity
  • Lesson 2: The Motorsport Insider’s Mindset: Knowing Your Audience
  • Lesson 2: Learning Activity
  • Lesson 3: Crafting Your Personal Branding Statement
  • Lesson 3: Learning Activity
  • Lesson 4: Aligning Your Brand with Motorsport Culture
  • Lesson 4: Learning Activity

Module 2: The Motorsport Insiders' Mindset, Knowing Your Audience
  • Lesson 1: Understanding the Motorsport Landscape
  • Lesson 1: Learning Activity
  • Lesson 2: Who Are You Trying to Reach? Defining Your Target Audience
  • Lesson 2: Learning Activity
  • Lesson 3: Researching What Matters to Motorsport Insiders
  • Lesson 3: Learning Activity
  • Lesson 4: How to Align Your Content with Industry Trends
  • Lesson 4: Learning Activity

Module 3: Your Content Blueprint, Planning for Impact
  • Lesson 1: Choosing the Right Platforms for Your Content
  • Lesson 1: Learning Activity
  • Lesson 2: Types of Content That Work in Motorsport
  • Lesson 2: Learning Activity
  • Lesson 3: Defining Your Content Goals
  • Lesson 3: Learning Activity
  • Lesson 4: Building a Sustainable Content Plan
  • Lesson 4: Learning Activity

Module 4: Creating Content That Captivates
  • Lesson 1: The Anatomy of High-Quality Content
  • Lesson 1: Learning Activity
  • Lesson 2: Crafting Posts That Showcase Your Expertise
  • Lesson 2: Learning Activity
  • Lesson 3: Visual Content Basics: Images, Infographics, and Videos
  • Lesson 3: Learning Activity
  • Lesson 4: Visual Content Basics: Images, Infographics, and Videos
  • Lesson 4: Learning Activity

Module 5: Making Your Mark, Publishing and Promoting Like a Pro
  • Lesson 1: The Best Times and Methods to Publish Content
  • Lesson 1: Learning Activity
  • Lesson 2: How to Write Captions That Drive Engagement
  • Lesson 2: Learning Activity
  • Lesson 3: Using Hashtags and Tags Effectively
  • Lesson 3: Learning Activity
  • Lesson 4: Promoting Your Content Beyond Posting
  • Lesson 4: Learning Activity

Module 6: Turning Views into Relationships
  • Lesson 1: Engaging Authentically in Comments and DMs
  • Lesson 1: Learning Activity
  • Lesson 2: Turning Likes into Conversations
  • Lesson 2: Learning Activity
  • Lesson 3: Collaborating Through Content
  • Lesson 3: Learning Activity
  • Lesson 4: Following Up Without Feeling Pushy
  • Lesson 4: Learning Activity

Module 7: Momentum Matters, Sustaining Your Networking Success
  • Lesson 1: Creating a 30-Day Content Calendar
  • Motorsport Content Calendar.pdf
  • Lesson 1: Learning Activity
  • Lesson 2: Tracking Metrics to Measure Success
  • Motorsport Content Tracking System.pdf
  • Lesson 2: Learning Activity
  • Lesson 3: Refining Your Strategy Over Time
  • Lesson 3: Learning Activity
  • Lesson 4: Staying Inspired and Avoiding Burnout
  • Lesson 4: Learning Activity

Your Course Creator

Louise McGrath

Louise McGrath

Founder, Formula Careers. Motorsport UK Listed Organisation

Hi, I’m Louise, the founder of Formula Careers.

I created the Formula Careers project with my daughter Rachel, to help passionate people like you navigate the twists and turns of breaking into motorsport. With years of experience supporting career seekers in this competitive industry, I’ve made the industry connections, I’ve seen the challenges from both sides, and I know how to overcome them.

I believe that with the right guidance and tools, you can turn your dream of working in motorsport into reality. So, if you’re ready to take action, you’re in the right place.

Let’s get to work.

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