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It’s Not What You Know – It’s Who Knows You
Learn networking and personal branding without the awkwardness
Want to Know The Fastest Way to Stand Out in Motorsport?
Stop blending in with everyone else who’s “passionate about motorsport”.
Passion is great. But it doesn’t get you noticed.
What DOES get you noticed? Having a personal brand that makes people remember your name. Building genuine connections that turn into real opportunities. Knowing how to network without feeling awkward or fake.
Most treat networking like a chore. You’re about to treat it like a superpower.
This Masterclass teaches you how to position yourself as the candidate people want to work with – not just another name in the pile.
Join 2000+ other students of Formula Careers
What You’ll Learn
7 comprehensive modules covering everything from invisible to unmissable:
Module 1: From Invisible to Unmissable, Defining Your Brand
Learn to build a personal brand designed to make you memorable. Strategies to stand out in a sea of generic motorsport job seekers.
Module 2: The Motorsport Insiders’ Mindset, Knowing Your Audience
Understand what teams, recruiters, and industry professionals actually look for. Speak their language.
Module 3: Your Content Blueprint, Planning for Impact
Create a content strategy that positions you as someone worth knowing. No fluffiness, just substance.
Module 4: Creating Content That Captivates
Write posts, messages, and updates that people actually want to read. Get engagement, not crickets.
Module 5: Making Your Mark, Publishing and Promoting Like a Pro
Master the platforms that matter. LinkedIn, networking events, industry forums – do it right.
Module 6: Turning Views into Relationships
Strategies to help convert online connections into real opportunities. Learn to build genuine relationships, not just follower counts.
Module 7: Momentum Matters, Sustaining Your Networking Success
Strategies to keep the momentum going and stay visible, relevant, and top-of-mind.
This is an educational resource. Individual results depend on effort, experience, market conditions and personal circumstances. We do not guarantee employment outcomes.
What You Get:
✓ 63 lessons, learning activities and PDFs
✓ AI audio version at the start of each lesson
✓ Peer-led support via community platform
✓ Fictional examples and real-world scenarios
✓ Certificate of Completion for CV and LinkedIn profile
✓ Regular course updates as the industry evolves
✓ Lifetime access to all materials
Stop believing myths. Start following a plan.
Who This Is For
This Masterclass is perfect for:
✓ Students & graduates
Making industry connections before you apply
✓ Career changers
Who want to get noticed fast
✓ Motorsport job seekers
Who want to stand out in a crowded industry
✓ Anyone who’s ever felt
Ignored, overlooked or invisible in motorsport
If you’re tired of being invisible and ready to become unmissable, this is for you.
Why This is Different
Most networking advice is generic and awkward.
“Just put yourself out there!” “Go to events!” “Message people on LinkedIn!”.
Cool. But HOW? What do you actually say? How do you not come across as desperate or annoying?
This Masterclass is different because:
1. It’s specific to motorsport – not generic career networking fluff. This is how motorsport networking actually works.
2. It shows you exactly what to say – templates, examples, real scenarios. No guesswork.
3. It focuses on building genuine relationships – not spammy “networking” that makes everyone uncomfortable.
4. It’s created by Formula Careers – trusted by thousands that visit the website every week, 66,000+ newsletter subscribers and 122,000+ LinkedIn followers who are building their motorsport networks.
When you finish this Masterclass, you’ll have practical networking strategies and the confidence to start implementing them.
Stop being invisible. Start being unmissable.
What Formula Careers Students Say About Our Courses
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This course has helped me understand that being into F1 is not just studying and getting placed in an F1 team. Its more than that. Its all the sweat and hardwork that is unseen but surely felt when you reap its benefits. I’m looking forward to taking the right and my first steps towards my career in F1. Hopefully I am not too late.
~ B.R
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This guide was very helpful: It confirmed that I was on the right path for some aspects, and gave me new insights on many, many others that I hadn’t considered. Thank you for your efforts in writing all this material!
~ J.A
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The guide was a joy to read as it was very practical and realistic. It didn’t create false hopes that it would be the source of success to get the industry experience but at the same time, the tools suggested were enlightening and motivating. It was what I call the first small step necessary to be taken towards the motorsport industry.
~ J.L
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Great course! Gave me a lot to think about and work on. Very helpful tips on how to properly network myself! Also great on if you’re trying to figure out what are the different routes that can be taken if you’re not from the UK.
~ J.G
Trusted by motorsport career seekers worldwide.
Start 2026 with a Clear Plan
Motorsport doesn’t wait for perfect timing. Neither should you.
Motorsport careers don’t wait for anyone. Every season, fresh talent steps in – and the ones who make it are the ones who took action when it mattered.
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