“On The Kerbs” with Thiemo Albers-Daly

But it was Brazil’s last Grand Prix winner, Felipe Massa, who opened the door properly for Isa and once she stepped into this world, there was no turning back.

Now a presenter for Endurance Brazil and BMW M2 Cup Brasil alongside her work in the Brazilian Formula 4 Championship, Isa is very much living the dream – but she’s only just getting started.

Isa and I caught up recently to talk about her career so far, what she did to get to where she is today, her ambitions for the future and much more.

I hope you enjoy our conversation.

What first got you interested in motorsport?

I grew up in a family involved in the automotive business. My parents own a car dealership in my state, so I was surrounded by cars from a very young age. One day, Felipe Massa came to my hometown for the Race of the Stars, where he raced alongside names like Rubens Barrichello and Michael Schumacher. It was the first time I felt completely connected to the world of motorsport.

When did you know that you wanted to work in motorsport and why in this area?

It was around 2021 or 2022, after the pandemic. I was exhausted from spending all day behind a computer studying and not feeling fulfilled. So I decided to give my dream a chance. I picked up my phone and simply started recording videos. At that time, I used to film inside my closet, which was funny, but it created a real connection with the people who watched me. I’ve always been a good communicator. Even at school, I loved being involved in plays or anything that involved speaking in public. I’ve always felt connected to people.

What did you then do to get yourself into motorsport? E.g. Studies, Internships, etc

This is going to be a funny answer… I just put myself out there. I had the courage to approach people and ask for opportunities in different places. One of my videos got me my first media credential for Porsche Cup Brasil, and it also introduced me to one of my best friends, who is still one of my closest friends today.

After that, I started studying a lot more, going deeper into the sport, learning everything I could and constantly improving myself.

Talk me through your career since then.

As I mentioned, I started by covering Porsche Cup Brasil on my social media. At that time, Oakberry sponsored a driver there, the company’s owner himself Georgios Frangulis, and they had a big media team producing content for him and other drivers across different championships. I had the opportunity to join that team and produce content for Oak Racing Team during several race weekends.

Then came one of the biggest opportunities of my career: working for my idol, Felipe Massa, in Stock Car. For a year, I worked alongside his brother, Dudu Massa, managing Felipe’s social media, including Instagram and TikTok. It was like going to school every single day. I learned so much, and I honestly don’t have words to describe that experience.

After that, I wanted a new challenge, so I joined Enzo Elias’ team. At the time, Enzo was the youngest-ever Porsche Cup Brasil race winner and was in his second Stock Car season. Once again, I managed his social media and also supported sponsors during race weekends, helping them experience the paddock and understand everything happening at the track.

Around that time, Julio Campos, a Stock Car driver, introduced me to Glauce, the coordinator of Endurance Brasil. The following year, I was given the opportunity to become the official reporter and content creator for Endurance Brasil.

Now I’m celebrating almost three years with Endurance Brasil, and in 2026 I also received another incredible opportunity from my first broadcast director, Edimar Veiga, to join F4 Brasil.

I have quite a story already… and I’m only 24.

What are you doing in 2026 and how is it going so far?

In 2026, I’m one of the presenters for Endurance Brasil, the biggest endurance championship in Brazil.

Through Endurance Brasil, I also present BMW M2 Cup Brasil, a category where drivers can learn, develop and begin their careers in prepared cars before becoming professionals. 

And finally—but definitely not least—I‘m also working with F4 Brasil. It was always my dream to work in a Formula championship and get closer to that side of motorsport. So it’s been a very special year.

What has been the biggest challenge you’ve had to overcome?

I think it’s my fear of not doing everything perfectly. As a woman working in motorsport, earning respect and finding my place has definitely been a challenge. Even though there are more women in the industry today, you still feel that you have to prove yourself all the time.

So I had to trust myself, study hard and, most importantly, build confidence. If the opportunities kept coming, it was because I was capable. In the end, I realized that the biggest challenge wasn’t outside of me—it was inside me.

What are your plans and ambitions for the future?

In Brazil, I’d love to work in the country’s biggest championships one day, like Stock Car. But I truly believe in staying connected to my roots, so I also want to continue working with Endurance Brasil. I genuinely love endurance racing, and I want to show more people how special this championship is and how incredible the people behind it are. Some of them have been part of the championship since its very first race, and I think that’s something really beautiful.

Internationally, my dream is to cover WEC and Formula 1 for a broadcaster one day. WEC has a special place in my heart because we have so many talented Brazilian drivers competing there. I’d love to tell their stories and bring fans behind the scenes of a championship they can’t always experience in person.

If you’re following Endurance Brasil, I’d also keep an eye on Foresti Sports

They’re importing more Ligier prototypes, building an incredible team, won the championship last year and are fighting for it again this season.

Brazilian motorsport is growing so fast, and there are many young talents coming through, like Pipo Massa too.

Is there anything that you’d like to talk about that you don’t think gets enough or any attention that is important to you?

I think we talk about it, but not nearly enough: mental health.

Not only for drivers, but for mechanics, engineers, journalists, photographers… everyone working in motorsport. Today, our sport has much more exposure. There are more cameras, more social media, more opinions and more people judging every little mistake.

People often think this job is glamorous, but the reality is that many of us spend more time traveling than we do at home. We spend long periods away from our families, often alone, while trying to live up to the image people see online. We’re all human. Mechanics can make mistakes during a pit stop. Reporters can forget a driver’s name. Drivers can make mistakes under pressure. Mental health affects all of us, and I believe we should talk about it much more.

What advice would you have for people looking to follow in your footsteps

Study. Be prepared. Never be ashamed to try.

The moment you decide to chase your dream, you’ve already achieved something most people never do. Always carry knowledge with you.

My Grandfather used to tell me that knowledge is the one thing nobody can ever take away from you. And most importantly, dive into this world with passion. Build genuine connections and be ready when opportunities come your way.

What does being involved in motorsport mean to you?

It means everything.

It may sound a little cliché, but I used to dream about the day someone would call me to be a motorsport reporter. Today, I’m already living that dream.

Now I’m dreaming inside my dream—that one day I’ll be covering WEC or Formula 1. And more than anything, I hope my journey inspires more girls to believe that they belong in motorsport and to chase their dreams too.

Follow Isa’s motorsport career on Instagram @isadorasg, on Tik Tok @isadorasg1 and on LinkedIn at Isadora de Souza Goulart.