Motorsport Networking & Personal Branding Masterclass
It’s Not Just What You Know – It’s Who Knows You
Online self study course – learn at your own pace, in your own time
£29
Motorsport is one of the hardest industries to break into
But here’s the truth:
🔹 Many motorsport jobs aren’t even advertised.
🔹 The best opportunities go to those with strong connections.
🔹 If no one knows you, you’re already behind.
The good news? You don’t need to be famous to build a network that gets you noticed.
This Masterclass shows you exactly how to:
✅ Get on the radar of teams & recruiters—even if you’re starting from scratch.
✅ Create a personal brand that makes people remember your name.
✅ Network the right way—without feeling awkward or salesy.
✅ Turn LinkedIn into a career-launching tool (instead of a forgotten profile).
✅ Land opportunities without sending hundreds of applications.
Learn from one of the leading global motorsport careers platforms.
This course is built on insights from Formula Careers, a trusted resource used by thousands of motorsport job seekers, students, and professionals worldwide.
Course Summary
This course equips you with essential tools to help you enter the motorsport industry. From networking strategies to personal branding, you’ll gain the confidence and skills needed to stand out and make meaningful connections in one of the most competitive industries in the world.
- 63 lessons, learning activities and pdf’s to study online, in your own time, and at your own pace.
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Dedicated Support: Everyone enrolled in the course will have access to a community platform for group support and course discussion.
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Step-by-Step: Clear, actionable guidance at every stage, so you’ll never feel stuck.
- Real-world examples and learning activities designed to help you absorb and apply the course content effectively.
- Audio version at the start of each lesson if you prefer to learn in this way. (video coming in a future update)
- Regular course updates: The motorsport industry changes fast so our course is constantly updated with the latest information.
- The Course is hosted on our specialist E-Learning Platform, Podia, ensuring a seamless experience for the student.
- A Certificate of Completion to boost your CV and LinkedIn profile once the course is complete.
Set Yourself Apart
Motorsport teams look for individuals who bring more than just technical skills. This course helps you with:
Networking
Master the art of networking without the awkwardness or overwhelm. Now you can learn networking techniques that feel natural and effective.
Personal Branding
Build a personal brand that screams credibility and professionalism. Stand out with a brand that speaks volumes about you.
Mastering LinkedIn
Craft winning LinkedIn messages. Write messages that make them want to hit “Reply”.
What’s Inside?
Motorsport teams look for individuals who bring more than just technical skills. This course helps you with:
✨ The Building Blocks of a Memorable Personal Brand:
Make sure you speak volumes about you.
⚠️ Avoiding Common Mistakes That Sabotage Your Efforts:
Learn the pitfalls to avoid for consistent success.
📩 Crafting Winning Stand Out LinkedIn Messages
Write messages that make them want to hit “Reply.”
🎓 Plus: Your Networking & Personal Branding Certificate
A Certificate to boost your CV and LinkedIn profile.
🤝 The Insider’s Guide to Making Connections:
Build genuine relationships with industry professionals.
🎤 How to Network Like a Pro at Events – Even as an Introvert
Master networking techniques that feel natural and effective.
The Details
What you need to know:
- Level: From Beginner
- Duration: Self-paced
- Format: Online, on-demand, hosted on our Podia platform.
- Assessments: None – however you have the option to post your challenges in our exclusive community for review
- Certification: Certificate of Completion at the end of the course
You will need:
- An internet connection and a device to access the internet/course platform with, ie phone/tablet/computer
Learning Outcomes
✅ Understand the principles of effective networking in motorsport.
✅ Create a standout personal brand that showcases your unique strengths.
✅ Gain insights into what motorsport teams look for in potential hires.
✅ Understand how to define your target audience and craft messaging that is tailored to their skills and interests.
✅ Know how to write captions that drive engagement.
✅ Know how to land opportunities by becoming the person everyone remembers.
✅ Master the art of networking without the awkwardness or overwhelm.
✅ Learn the pitfalls to avoid for consistent success.
✅ Learn which platforms are best to post on depending on your requirements, which messaging to use for each, and at what times.
✅ Understand how to craft posts that showcase your expertise.
Contents of The Course
Introduction Module
- Copyright
- About The Author
- Welcome & Disclaimer!
Module 1: From Invisible to Unmissable, Defining Your Brand
- Lesson 1: What Is Personal Branding and Why It Matters in Motorsport
- Lesson 1: Learning Activity
- Lesson 2: The Motorsport Insider’s Mindset: Knowing Your Audience
- Lesson 2: Learning Activity
- Lesson 3: Crafting Your Personal Branding Statement
- Lesson 3: Learning Activity
- Lesson 4: Aligning Your Brand with Motorsport Culture
- Lesson 4: Learning Activity
Module 2: The Motorsport Insiders' Mindset, Knowing Your Audience
- Lesson 1: Understanding the Motorsport Landscape
- Lesson 1: Learning Activity
- Lesson 2: Who Are You Trying to Reach? Defining Your Target Audience
- Lesson 2: Learning Activity
- Lesson 3: Researching What Matters to Motorsport Insiders
- Lesson 3: Learning Activity
- Lesson 4: How to Align Your Content with Industry Trends
- Lesson 4: Learning Activity
Module 3: Your Content Blueprint, Planning for Impact
- Lesson 1: Choosing the Right Platforms for Your Content
- Lesson 1: Learning Activity
- Lesson 2: Types of Content That Work in Motorsport
- Lesson 2: Learning Activity
- Lesson 3: Defining Your Content Goals
- Lesson 3: Learning Activity
- Lesson 4: Building a Sustainable Content Plan
- Lesson 4: Learning Activity
Module 4: Creating Content That Captivates
- Lesson 1: The Anatomy of High-Quality Content
- Lesson 1: Learning Activity
- Lesson 2: Crafting Posts That Showcase Your Expertise
- Lesson 2: Learning Activity
- Lesson 3: Visual Content Basics: Images, Infographics, and Videos
- Lesson 3: Learning Activity
- Lesson 4: Visual Content Basics: Images, Infographics, and Videos
- Lesson 4: Learning Activity
Module 5: Making Your Mark, Publishing and Promoting Like a Pro
- Lesson 1: The Best Times and Methods to Publish Content
- Lesson 1: Learning Activity
- Lesson 2: How to Write Captions That Drive Engagement
- Lesson 2: Learning Activity
- Lesson 3: Using Hashtags and Tags Effectively
- Lesson 3: Learning Activity
- Lesson 4: Promoting Your Content Beyond Posting
- Lesson 4: Learning Activity
Module 6: Turning Views into Relationships
- Lesson 1: Engaging Authentically in Comments and DMs
- Lesson 1: Learning Activity
- Lesson 2: Turning Likes into Conversations
- Lesson 2: Learning Activity
- Lesson 3: Collaborating Through Content
- Lesson 3: Learning Activity
- Lesson 4: Following Up Without Feeling Pushy
- Lesson 4: Learning Activity
Module 7: Momentum Matters, Sustaining Your Networking Success
- Lesson 1: Creating a 30-Day Content Calendar
- Motorsport Content Calendar.pdf
- Lesson 1: Learning Activity
- Lesson 2: Tracking Metrics to Measure Success
- Motorsport Content Tracking System.pdf
- Lesson 2: Learning Activity
- Lesson 3: Refining Your Strategy Over Time
- Lesson 3: Learning Activity
- Lesson 4: Staying Inspired and Avoiding Burnout
- Lesson 4: Learning Activity
Congratulations!
- Inspiration for the Future
- Please leave us your feedback! 🙌
Your Course Creator
Louise McGrath
Founder, Formula Careers. Motorsport UK Listed Organisation
Hi, I’m Louise, the founder of Formula Careers.
I created the Formula Careers project with my daughter Rachel, to help passionate people like you navigate the twists and turns of breaking into motorsport. With years of experience supporting career seekers in this competitive industry, I’ve made the industry connections, I’ve seen the challenges from both sides, and I know how to overcome them.
I believe that with the right guidance and tools, you can turn your dream of working in motorsport into reality. So, if you’re ready to take action, you’re in the right place.
Let’s get to work.
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