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8 Week Internship >> Marketing/Licensing >> McLaren Racing
Job description
- Competitor analysis on sports teams merch, social, and brand co labs analysis of the strategies sports and teams targeting avid fans
- Competitor analysis on sports teams merch, social, and brand co labs analysis of the strategies sports and teams targeting trend fans
- Competitor analysis on sports teams merch, social, and brand co labs analysis of the strategies sports and teams targeting men/women/youth
- Review of sustainability ranges and messaging across commercial product key categories and brands
- Research tasks around identifying established and up and coming content creators and influencers
Job requirements
- Content and social ideation
- Sort and establish sample management / labelling process and storage
- Set up colour standard libraries and branding methods and examples
- Analysis of 2022- 2023 trends
- Assist with general admin within licensing dept
- Keep key documents up to date as requested – critical path, timelines for got to market, etc.
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